Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For almost 150 years, Sainsbury’s has provided the British public with quality foodstuffs at huge discounts, and has grown to become one of the largest supermarket chains in the UK.
Featuring its huge network of supermarkets, hypermarkets and convenience stores across the nation, almost everyone in the UK features a Sainsbury’s close by. Its well-recognised branding has come to define the British supermarket experience – but do you know that without Sainsbury’s, supermarkets will be completely different towards the evergreen high-street features that people know and love today? Actually, without www.headquarterscomplaints.com/oursainsburys-mysainsburys, the self-service supermarket might not exist at all.
This is because Sainsbury’s pioneered the notion – throughout the uk, at least – of obtaining your personal grocery items and paying whenever you were able to leave the store. Before this, a store assistant would collect the goods for your benefit. Before self-service stores existed, customers didn’t hold the freedom to browse around supermarkets shelves like they actually do today.
When Sainsbury’s opened its first self-service store, customers were suddenly in a position to shop at their own pace, and store employees were free to concentrate on serving customers and taking payments. The complete shopping process was quickened significantly, and as the self-service supermarket model required all available stock to be displayed, supermarkets became larger – resembling something close towards the Sainsbury’s supermarkets which can be so familiar today.
Sainsbury’s was amongst the first supermarkets to offer own-brand goods – these could be supplied in a lower price than goods that were bought-in from third-party manufacturers. But since the manufacturing process was managed by Sainsbury’s itself, the quality was comparable – if not better – than many national brands. The first Sainsbury’s own-brand product was bacon, which arrived in the early 1880s. The modernist-inspired types of the retailer’s own-label goods that were utilised from the early 1960s towards the late 1970s have grown to be recognised as classics in the area of retail graphic design.
John James Sainsbury opened the first Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers featuring its innovative branding and attention to detail – whilst other stores had saw dust floors and counters produced from wood, Sainsbury’s made a higher-class shopping experience with mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this was the norm, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, as well as the company quickly expanded.
During the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. After the War, however, Sainsbury’s begun to pick up speed again, and by the time it became a public limited company in 1973, it achieved the largest flotation ever on the London stock exchange.
Today, Sainsbury’s is still one of many UK’s most popular supermarkets, and with its leap into online shopping and commitment to offering fair trade goods, it continues to innovate in to the new century.