Pancheros Mexican Grill has introduced the start of a new brand campaign focusing on its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is the first truly integrated campaign we’ve produced that truly targets what makes the manufacturer different. For a person that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the perfect bite and our amazing queso. For your fans, it’s an excellent reminder of why they love Pancheros,” said Ryan Murrin, v . p . of advertising and franchise development at Pancheros. “The campaign concept is really a fresh new take on the brand personality and was created to become social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through several content tailored for TV, video, social media, digital marketing and audio channels.
“Our company is excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from your fans and jumped at the chance to find a vegan protein option that even our meat-eating customers will enjoy.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is really a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to obtain every ingredient in each bite. With their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and the company plans to have 75 restaurants open across the country in the end of 2015. For additional information, visit http://www.pancheros.com.
Known for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 plans to conquer cravings in several new key markets and also to bring additional franchise locations to markets around the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed throughout the burrito – that’s what sets us apart. When you go to a Pancheros location, tradition goes out your window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and it has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos inside our category. To us, growing the company doesn’t just mean adding more locations towards the list. It’s a chance to grow our culture with all the right people who share our belief that you simply don’t have to sacrifice quality for convenience.”